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        1. Reasons for an investment in Daimler shares

          We want to increase our profitability sustainably.

          We intend to achieve an 8-9% return on sales (EBIT in relation to revenue) for the automotive business on a sustained basis. This overall figure is based on the return targets for the individual divisions. Those targets are:

          • 6-8% for Mercedes-Benz Cars,
          • 7-9% for Daimler Trucks,
          • 5-7% for Mercedes-Benz Vans and
          • 5-7% for Daimler Buses.

          For Daimler Financial Services, we have set a target of 17-19% for return on equity.

          In the updated outlook summary, we regularly inform you about the forecast profitability for the current financial year.

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          We are a robust global player with five successful divisions.

          Daimler operates all over the globe, with a broad range of products and services covering all aspects of mobility. Its portfolio thrills discerning Mercedes-Benz S-Class drivers, urban owners of a smart fortwo, and Mercedes-AMG customers with sporty ambitions, as well as the leisure-oriented drivers of a Mercedes-Benz V-Class Marco Polo.

          The same goes for commercial customers such as forwarding agents, bus companies, taxi operators and, last but not least, millions of well-connected users all over the world of our innovative mobility services. All of our customers have a wide variety of requirements and opportunities, and Daimler has the right services for each one of them. To make sure things stay that way, Daimler aims not only to continue to be a leading automaker, but also to develop into a leading provider of mobility services. In everything we do, we focus on our customers’ wishes — that’s the basis of our future success.

          More information: Key Figures Divisions

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          We are optimally prepared for the mobility of the future.

          Daimler is committed to shaping a new era of mobility in which the focus is on the CUSTOMER. We aim to completely fulfill our customers’ changing requirements.

          We are laying the groundwork for that with a four-part strategy. It consists of our strong global CORE business, pioneering innovations in the future-oriented areas of CASE (Connected, Autonomous, Shared & Services, Electric), a flexible CULTURE of cooperation, and the effective restructuring of our COMPANY.

          Learn more about our 5C strategy

          An example: Mid of 2019 will see the launch of the EQC - the first all-electric Mercedes-Benz model from the new product and technology brand EQ.

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          We already offer a unique width of mobility services.

          Transport infrastructure and transport systems frequently operate at their limits, especially in urban areas. That’s why we have developed a range of pioneering mobility concepts and are forging ahead with innovative approaches - by ourselves as well as through partnerships. Thus, we optimize the use of existing transportation infrastructure and develop flexible and ecofriendly mobility solutions of the future.

          The latest example: The BMW Group and Daimler AG are pooling their mobility services to create a new global player providing sustainable urban mobility for customers. The cooperation comprises five joint ventures: REACH NOW for multimodal services, CHARGE NOW for charging, FREE NOW for taxi ride-hailing, PARK NOW for parking and SHARE NOW for car-sharing.

          Learn more about this joint venture

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          We are one of the most innovative companies of the automotive industry and always keep pace with the times.

          The love of invention is in our DNA. We are constantly looking for the best solutions for our customers and our company. Via our global R&D network, LAB1886, STARTUP Autobahn as well as other units and formats, we are developing new technologies and businesses - by ourselves and with partners.

          An example: Established in 2007, Lab1886 is supporting the company with innovative models to master the challenges of the future. A look behind the scenes:

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          We continuously offer one of the most attractive dividends.

          Please find below the dividends per share and pay-out ratios of the last five financial years.

          More information, documents and events regarding the dividend

          Financial Year Dividends per share (in Euro) Pay-Out Ratios (in percent)
          2018 3.25 48%
          2017 3.65 37%
          2016 3.25 41%
          2015 3.25 40%
          2014 2.45 38%

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