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        1. Sustainability at Daimler. Focal topics and key figures

          Our sustainability strategy spans the entire added-value process. A clear objective pursued by Daimler is to sustainably and significantly lower the emissions of each vehicle along the entire added-value chain.


          We as a business enterprise stand up to our social and ecological responsibilities. We pursue a sustainable corporate strategy to its end. We are convinced that responsible business practice is crucial to long-term commercial success.


          We are in the process of deriving specific targets for all of our business divisions regarding the reduction of our products’ CO2 emissions. These targets refer to the period until and will be binding on the Daimler Group worldwide.

          One of the most important means of reducing the CO2 emissions of our fleets is the hybridization and electrification of our vehicles’ drive systems. We therefore have committed to make correspondingly large investments in research and development.

          Cutting-edge technologies are enabling us to steadily reduce the pollutant emissions of our cars and commercial vehicles. In doing so, we have set our sights not only on conventional gasoline and diesel engines but also on hybrid vehicles that combine conventional and electric drive technologies.

          Emission reduction and goals

          - 10 %

          CO? emissions (Vans)

          in the EU, 2014 - 2018, tank-to-wheel

          - 44 %

          CO? emissions (Cars)

          in the EU, 2017 - 2021, tank-to-wheel

          - 80 %

          emissions of nitrogen oxides (Cars)

          in real operating status by 2030 compared to 2015

          - 80 %

          emissions of nitrogen oxides (Vans)

          in real operating status by 2030 compared to 2015

          - 75 %

          emissions of nitrogen oxides (Buses)

          in real operating status by 2030 compared to 2015

          - 60 %

          emissions of nitrogen oxides (Trucks)

          in real operating status by 2030 compared to 2015

          We have set ourselves the objective of reducing the primary raw material requirement for electric drive systems by 40% by 2030. In addition, we want to establish diverse recycling processes on the market for our high-voltage batteries.

          Our mobility services portfolio comprises carsharing and ridehailing services and multimodal platforms such as the moovel app. Whether it’s a wholly owned subsidiary like car2go or the financial interest we’ve acquired in companies such as Blacklane, Flixbus, Careem, Via or Turo — more than 31 million customers in over 120 cities worldwide, from Europe to America and Asia, used one of our mobility services in 2018.

          The vision of accident-free driving is an essential component of Daimler’s DNA. The company has been a pioneer in safety and assistance systems for decades, one reason being that the accident research activities at the Group establish the foundation for improving such systems.

          Data responsibility

          Handling data responsibility is part of our corporate digital responsibility. We are focusing on transparency, self-determination, and data security. When our engineers develop new services and products, they sit down at a table with their colleagues from the corporate data protection and legal departments so that they can find solutions together.

          Digitalization is leading to the creation of new mobility concepts and business divisions. Data provides a basis for this development by enabling us to provide innovative services that offer our customers added value. At the same time, our customers expect their data to be protected. Our holistic data governance system aims to ensure sustainably designed data-based business models and the responsible handling of data in the interests of our customers. Topics where this approach is used include the opportunities and risks of connected and (partially) automated vehicles and data-based services. The protection of customer and employee data is a particular focus of our corporate digital responsibility.

          Social responsibility

          Through Daimler WeCare we aim to do our part as a globally operating company to promote social development all over the world. That’s because we believe that business success and social responsibility go hand in hand. Through our social commitments, we want to make tangible contributions to the general good, together with our employees, at our locations all over the world.

          In 2018, we spent approximately €66 million on donations to non-profit institutions and the sponsorship of socially beneficial projects. This does not include our foundations or self-initiated projects.


          North America






          South America





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